Menu
Behind everything we do, there’s research, science and stats. From global restaurant chains to international retailers, these customer studies show the real numbers behind our mission to make brand fit music a highly effective part of any business.
Our research has helped explore the relationship between background music, brand identity and customer behavior. Dive into the numbers and takeaways to see the bigger picture for yourself, how music that matches your brand’s characteristics can uplift sales, influence how your guests shop, dine, and even remember specific things about your experience.
Founded in the US and with over 500 stores around the world, this customer study looked at the difference in Gant’s sales and the time their customers spent in store when they heard music chosen to fit the brand, random music, or no music at all.
Sales increased by an average of 37% when brand-fit music was played, instead of random music.
Customers spent around 42% more time in the store when any kind of music was playing.
Customers stay only 1.6% longer in the store when the music was chosen to fit the brand, and not random.
But sales increased by an average of 37% when brand fit music was played instead of random music.
We can’t mention their name, but they’re exactly who you’re thinking of. Analyzing 1.8 million purchases across 16 restaurants over five months, this customer study for one of the world’s most well known restaurant chains looked at the effects of brand fit music, random hits, and no music in eight high traffic locations. It compares sales when brand fit playlists only contain well known songs against playlists containing a mix.
Music reflecting the brand’s values reassured diners that they were in the right place, and gave them the confidence to purchase. Playing random music (even popular songs) without matching the brand created an uncomfortable disconnect between what customers had seen and heard, and what they expected.
How much does background music really matter? What customer behavior does it affect? MRC Data (formerly Nielsen Music) interview more than 2,500 people to dive into the relationship between music and business, and what it means for particular industries.
For 39% of the U.S. population, the right music influences repeat business at a retailer.
54.9% of Americans have stayed longer at a business location because of the music.
41% of U.S. consumers would spend more time and money in a retail location if they’re enjoying the music.
The top businesses where music influences preference are bars and pubs, restaurants, coffee shops, shopping malls and gyms.
© Copyright 2023 Cloud Pulse . All Rights Reserved.