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Background music for bars. UAE and Saudi Arabia

Background music for bars and pubs

Early evening to last call, each hour with its own Playlist. Bar, lounge and terrace each a Zone. From 1 December 2026, your licence handled with you, DJ nights included.

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Zones

One venue, several rooms

Bar, lounge, terrace: each is a Zone with its own Schedule.

Bar

Builds later and louder than the room.

Lounge

Its own Schedule, its own volume curve.

Terrace

Its own Schedule, confirmed at the site survey for the acoustics outside.

Late service

The late service winds down.

The covers

Early evening to last call

Each hour with its own Playlist. Bar, lounge and terrace each a Zone.

Early eveningOpens warm.
SundownBuilds.
LatePeaks.
Last callWinds down.

The evening

Each hour, its own tempo

Dinner builds and the late service winds down.

One questionnaire per Zone: genres, tempo, mood by service, prayer time and the brand. Every Zone kept fresh, updated as we go, as the venue and the season change.

Why it matters

Music that fits the brand pays

9.1%

more revenue with music that fits the brand than with popular music that does not. Sixteen chain restaurants.

Daunfeldt, Rudholm and Sporre, HUI Research, 2017. Field experiment, Stockholm. Source

46%

of consumers have stayed in a store longer because they enjoyed the music.

Mood Media with Walnut Unlimited, 2019. 10,000 consumers, ten countries. Source

Music licensing in the UAE

Bars from 1 December 2026

The published rules charge restaurants and cafés on seat count, with a separate, higher schedule for venues using a DJ or intensive live music. A bar inside a hotel is charged under its own category, not the hotel's. The collector confirms the category and band for your premises.

Where Cloud Pulse stands

Your part, our part

Your part

  • You hold the licence, in your own name.
  • You choose a licensed collector: EMRA or Music Nation.
  • You pay the fee for your band to the collector.

Our part

  • We supply the music for business use.
  • We help you through the process, at no extra charge.
  • We never bill or collect performance fees.

Public performance fees are set by the Ministry of Economy and Tourism and are paid by the venue operator to a licensed collector. The fee for each location follows the published tariff band for its category, determined by the operator's own seat count or floor area and confirmed by the collector. Cloud Pulse never bills or remits these fees.

The full guide to 1 December How much is a music licence? Can I play Spotify in my business?

Built for the region

Prayer times, handled

Pauses and resumes

Music pauses and resumes at prayer times automatically, with pre-prayer, prayer and post-prayer windows configured to the client's requirements.

Plays through outages

Playback starts on power-up without staff involvement. Music is not interrupted by connectivity drops: the player holds a local cache and continues playing until the connection returns.

Works with any music system; compatibility is determined by the player only. Pulse App, Pulse Web, Pulse Sonos, Pulse Player, or a per-venue stream on the equipment you already have, confirmed at the site survey. The player is your choice.

Questions

What bars and pubs ask

Can I play Spotify in my bar?

No. Spotify's terms give permission for personal, non-commercial use only, on every plan. A bar needs music supplied for business use, and from 1 December 2026 a licence from EMRA or Music Nation in the operator's own name. What the apps' terms say.

We have DJ nights. Does that change the fee?

The published rules set a separate, higher schedule for venues using a DJ or intensive live music. The collector confirms the band.

Our bar is inside a hotel. Whose licence?

Outlets inside a hotel are charged under their own category, not under the hotel's room count. Public performance rights are held in the venue operator's own name.

Can the terrace and the bar play different music?

Yes. Each is a Zone with its own Schedule.

Does the music stop for prayer?

Music pauses and resumes at prayer times automatically, with pre-prayer, prayer and post-prayer windows configured to the client's requirements.

How long until the music is live?

We build the Playlists in two weeks from the brief. Two site visits are included: discovery, then installation and testing.

Sources

Where this comes from

Contact

Tell us about your bar

We come back with a sample Playlist and a date for the site survey.

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