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Background music for restaurants. UAE and Saudi Arabia

Background music for restaurants

Curated for your brand. A Schedule for every service, breakfast to late. Prayer times handled. From 1 December 2026, your licence handled with you.

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Zones

One restaurant, several rooms

Dining room, terrace, bar, private room: each is a Zone with its own Schedule.

Dining room

The brand's sound, service by service.

Terrace

Its own Schedule, its own volume curve.

Bar

Builds later and louder than the room.

Private room

On demand: staff pick the Playlist for the booking.

The covers

One Zone through the day

Each Zone has a Schedule: a Playlist for every moment, and the music changes with the day.

BreakfastOpens calm.
LunchLifts the tempo.
AfternoonSettles.
DinnerBuilds.
Late serviceWinds down.

The day

Each service, its own tempo

Breakfast opens calm, lunch lifts the tempo, the afternoon settles, dinner builds and the late service winds down.

One questionnaire per Zone: genres, tempo, mood by service, prayer time and the brand. Every Zone kept fresh, updated as we go, as the venue and the season change.

Why it matters

Music that fits the brand pays

9.1%

more revenue with music that fits the brand than with popular music that does not. Sixteen chain restaurants.

Daunfeldt, Rudholm and Sporre, HUI Research, 2017. Field experiment, Stockholm. Source

23 min

faster table turnover with fast music than with slow, with no difference in bill size. 282 tables.

Malcman, Azar, Shavit and Rosenboim, Behavioral Sciences, 2024. Field experiment, Tel Aviv. Source

Music licensing in the UAE

Restaurants from 1 December 2026

Your fee is set by seats. A separate, higher schedule applies with a DJ or intensive live music. A restaurant inside a hotel pays under this category, not the hotel's.

Where Cloud Pulse stands

Your part, our part

Your part

  • You hold the licence, in your own name.
  • You choose a licensed collector: EMRA or Music Nation.
  • You pay the fee for your band to the collector.

Our part

  • We supply the music for business use.
  • We help you through the process, at no extra charge.
  • We never bill or collect performance fees.

Public performance fees are set by the Ministry of Economy and Tourism and are paid by the venue operator to a licensed collector. The fee for each location follows the published tariff band for its category, determined by the operator's own seat count or floor area and confirmed by the collector. Cloud Pulse never bills or remits these fees.

The full guide to 1 December How much is a music licence? Can I play Spotify in my business?

Built for the region

Prayer times, handled

Pauses and resumes

Music pauses and resumes at prayer times automatically, with pre-prayer, prayer and post-prayer windows configured to the client's requirements.

Plays through outages

Playback starts on power-up without staff involvement. Music is not interrupted by connectivity drops: the player holds a local cache and continues playing until the connection returns.

Works with any music system; compatibility is determined by the player only. Pulse App, Pulse Web, Pulse Sonos, Pulse Player, or a per-venue stream on the equipment you already have, confirmed at the site survey. The player is your choice.

Questions

What restaurants ask

Can I play Spotify in my restaurant?

No. Spotify's terms give permission for personal, non-commercial use only, on every plan. A restaurant needs music supplied for business use, and from 1 December 2026 a licence from EMRA or Music Nation in the operator's own name. What the apps' terms say.

How is a restaurant's licence fee set?

By the number of seats, in the published tariff band for the category, confirmed by the collector. A separate, higher schedule applies with a DJ or intensive live music.

Does each branch need its own licence?

The fee is set per location, by that location's seat count. Public performance rights are held in the venue operator's own name.

Can the terrace and the dining room play different music?

Yes. Each is a Zone with its own Schedule. The private room can run on demand, with staff picking the Playlist for the booking.

How long until the music is live?

We build the Playlists in two weeks from the brief. Two site visits are included: discovery, then installation and testing.

Several brands in one group?

Commercial music or royalty free, chosen per brand or per Zone. Same platform, same Schedules, same support. Head office sees every venue live in Pulse View.

Sources

Where this comes from

Contact

Tell us about your restaurant

We come back with a sample Playlist and a date for the site survey.

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