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Background music for business. UAE and Saudi Arabia

Music made for the region. Curated for your brand.

Playing in every venue. Prayer times handled.

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What we do

We curate. We schedule. We monitor.

Curated by people

Every Playlist is built from your brief by a Music Curator.

Reviewed for the region

Checked beyond explicit content filtering for anything that conflicts with local values or your brand.

Kept fresh

Every Zone updated as we go, as the venue and the season change.

One Zone, one day

A Playlist for every moment

Each Zone has a Schedule. The music changes with the day, and pauses for prayer.

Morning Open
Midday / Lunch
Afternoon
Evening / Sundown
Late Night

Prayer pause. Music pauses and resumes at prayer times automatically, with pre-prayer, prayer and post-prayer windows configured to the client's requirements.

Morning OpenCalm from the door.
Midday / LunchThe tempo lifts.
AfternoonSettles, stays warm.
Evening / SundownBuilds for dinner.
Late NightWinds down.

Since 1978

Choosing music for this region for nearly five decades

From Disc Jockey, the region's first dedicated music shop, to streaming. That depth of musical knowledge underpins every playlist we build. About Cloud Pulse.

Why music matters

The right music changes what happens in a venue

46%

stayed in a store longer because they enjoyed the music.

Mood Media, 2019. 10,000 consumers, ten countries. Source

9.1%

more revenue with music that fits the brand. Sixteen restaurants.

Daunfeldt, Rudholm and Sporre, HUI Research, 2017. Source

139

studies agree: music lifts performance and mood during exercise.

Terry et al, Psychological Bulletin, 2020. Meta-analysis. Source

Where it plays

Every kind of venue

Retail

Shop floor, fitting rooms, café corner. Each a Zone with its own Schedule.

Shops · Grocery stores

Hotels

Lobby, restaurants, spa, pool. Every Zone visible to head office.

Hotels · Spas · Salons

Four axes

Every Playlist is described on four axes

Business, moment, genre and mood. The mood sets the colour of its cover.

Chill & Relaxed
Upbeat & Happy
Warm & Romantic
Sophisticated & Elegant
Energetic & Driving
Understated / Deep Focus
Feel-Good & Uplifting
Cool & Contemporary
Ethereal & Dreamy
Bold & Powerful

Ten businesses, ten moments, ten genres, ten moods. Chosen per Zone from your brief.

Music licensing in the UAE

What changes on 1 December 2026

A new framework

Ministerial Resolution 136 of 2026, in force 1 December 2026.

Two licensed collectors

EMRA and Music Nation. Licensed through either, you are compliant.

The venue operator pays

Fees set by the Ministry, paid by the venue to a collector, in its own name.

A published tariff

Shops by floor area, restaurants by seats, gyms by area, hotels by rooms. The collector confirms your band.

Where Cloud Pulse stands

Your part, our part

Your part

  • You hold the licence, in your own name.
  • You choose a licensed collector: EMRA or Music Nation.
  • You pay the fee for your band to the collector.

Our part

  • We supply the music for business use.
  • We help you through the process, at no extra charge.
  • We never bill or collect performance fees.

Ready for 1 December

Three steps

Pick a collector

EMRA or Music Nation, both permitted by the Ministry. Licensed through either, you are compliant.

Find your band

Shops by floor area, restaurants by seats, gyms by area, hotels by rooms. The collector confirms your band. The published figures.

Bring us in

We supply the music for business use and help you through the process, at no extra charge.

Read the full guide Can I play Spotify in my business?

Our music library is supplied for business use, with library licensing handled in coordination with EMRA, the Emirates Music Rights Association. Public performance rights are the responsibility of the venue operator under UAE law and are held in the operator's own name. Cloud Pulse assists the venue in meeting its public performance obligations; this coordination and compliance assistance is included in the subscription at no additional charge. Cloud Pulse is not a collecting society and never bills or remits public performance fees.

Your music, two ways

Commercial music, or royalty free

Commercial music

The artists and tracks your customers know. The venue pays the published tariff to a licensed collector.

Royalty free music

Licensed directly from its rights holders for business use. Designed to sit outside the collective tariff; whether a fee is owed is confirmed by the licensed collector, not by Cloud Pulse.

Same platform, same Schedules, same support. Chosen per brand or per Zone. Royalty free music for business, in full.

How it works

From brief to live in five steps

Brief

Tell us about the brand and each Zone.

Build

We build the Playlists in two weeks.

Schedule

Each Zone gets its day plan, with prayer-time pauses.

Play

Starts on power-up. Keeps playing through connectivity drops.

Monitor

Head office sees every venue live in Pulse View.

Our technology

The player is your choice

Works with any music system. Compatibility is determined by the player only.

  • Pulse AppMobile and tablet. iOS and Android.
  • Pulse WebPC, in the browser or as a Windows app.
  • Pulse SonosSonos systems, controlled from the Sonos app.
  • Pulse PlayerA dedicated device, preconfigured, built for demanding environments.
  • Your existing systemA per-venue stream on the equipment you already have. Confirmed at the site survey.
  • Pulse ViewEvery Zone, every player, live. Remote control and full history.

What the platform does, line by line.

Built for the region

Prayer times, Ramadan and Arabic music, handled

RamadanA moment every Playlist can be described on.
Eid CelebrationSet per Zone, on the Schedule.
National Day (UAE / KSA)Tell us what the venue needs.

Arabic and Middle Eastern

One of the ten genres every Playlist is described on, chosen per Zone. Arabic music for venues.

Ramadan, Eid, National Day

Moments every Playlist can be described on. Tell us what the venue needs and the Schedule is set to it. Music for Ramadan, Eid and National Day.

Pauses and resumes

Music pauses and resumes at prayer times automatically, with pre-prayer, prayer and post-prayer windows configured to the client's requirements.

Support

Business hours, with best-effort response outside them and escalation for critical outages. Enterprise clients have a named Account Manager.

Getting started

Hear it first

Sample

A sample Playlist for one of your brands, before anything is signed. What to ask any provider.

Survey

Two site visits included: discovery, then installation and testing.

Brief

One questionnaire per Zone, with your team or on a call. Tell us about your venue.

Rollout

Brand by brand or site by site. Existing equipment reused where the survey confirms it.

Contact

Tell us about your venue

We come back with a sample Playlist and a date for the site survey.

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