Cloud Pulse WhatsApp

Background music for business

The terms

What a word means when we use it, and when the Ministry's guide does.

Updated .

The service

In a Cloud Pulse venue

Zone

An area of a venue with its own music: the dining room, the terrace, the gym floor, the lobby. Each Zone has its own Schedule, and can run on demand instead.

Schedule

A Zone's day plan: which Playlist plays at which time, with the prayer-time pauses. A store opens calm, builds through the afternoon, peaks in the evening and winds down before close; a restaurant moves service by service.

Playlist

A set of tracks built from your brief by a Music Curator, reviewed for the region, and kept fresh as the venue and the season change.

Override

A Playlist that staff choose to play now, in place of the Schedule, for that session. Zones can run without a Schedule. Venue staff select the Playlist for each session, and it plays as an Override for that session. Cloud Pulse builds and refreshes the Playlists; the venue chooses which one plays and when.

On demand

A Zone that runs without a Schedule: staff select the Playlist for each session and it plays as an Override. Studios, treatment rooms and private rooms often run this way.

Music Curator

The person at Cloud Pulse who builds and reviews your Playlists from your brief.

Day part

A stretch of the day with its own mood and tempo: breakfast, lunch, the afternoon, dinner, the late service.

Pulse View

Where head office sees every Zone and every player live, with remote control and full history. Every Zone is monitored: live Zone status (playing, paused), player status (online or offline), remote playback control, and complete playback and log history. Head office has full visibility over all its Zones in Pulse View.

Pulse App, Pulse Web, Pulse Sonos, Pulse Player

The player options: the app on mobile and tablet, the web player on PC, the Sonos app on Sonos systems, and a dedicated device supplied preconfigured for demanding environments. The fifth option is your existing system. The choice of player is the customer's.

Site survey

The visit that confirms what equipment the venue has and what it needs. Two site visits are included: discovery, then installation and testing.

Licensing

In the UAE's rules

Music for business use

Music a venue is allowed to play for its customers. Personal streaming apps are not, by their own terms. Cloud Pulse's library is supplied for business use.

Public performance right

The right to play music to the public. Under UAE law it is the venue operator's responsibility and is held in the operator's own name.

Collective management

Licensing and collection on behalf of many rights holders by one permitted organisation, so a venue deals with one licence instead of every owner of every track.

Licensed collector

An organisation the Ministry of Economy and Tourism has permitted to practise collective management of music in the UAE. Two hold the permit: EMRA and Music Nation. Licensed through either, a venue is compliant.

Tariff band

The published fee category and size for a location: restaurants and cafés by seats, shops and malls by floor area, fitness clubs by total area, hotels by guest rooms. The collector confirms the band.

Commercial music

The artists and tracks your customers know. The venue pays the published tariff to a licensed collector.

Royalty free music

Licensed directly from its rights holders for business use. Designed to sit outside the collective tariff; whether a fee is owed is confirmed by the licensed collector, not by Cloud Pulse.

Sources

Where this comes from

  • Every Cloud Pulse statement on this page is the wording used in Cloud Pulse's own client documents, unchanged or shortened without addition.
  • Ministry of Economy and Tourism, Guide to Collective Management in Music, version 1.1, June 2026, adopted by Ministerial Resolution 136 of 2026, in force 1 December 2026.

Contact

Tell us about your venue

We come back with a sample Playlist and a date for the site survey.

Message us on WhatsApp Email us
WhatsApp